It has been my experience that most online businesses do not hire a full time list building manager. In my opinion, the reason they avoid it is because they fear the cost and workload of hiring someone full-time to manage their list. They also fear that they may never see any return on the investment made by hiring a list manager. The truth, however, is that list rental has been a viable business model for many years, and list management software just became available to the casual online marketer about five years ago. I will now offer some real life examples of how to list rental works today, and how list management software could have a brighter future for you.
First, let me give you the “how” of email list renting. Basically, renting an email list simply means paying a reputable third party to an agreed upon amount to utilize their email list for one email campaign. Of course, email list renting can vary widely with some agreeing to deliver more than one email per day. Others prefer to only need email list rental once per week or month, while still others are happy to receive multiple emails on a weekly or monthly basis. The fact remains that a good email list management system will allow you to build a responsive, targeted list, for very little work.
As previously stated, some list rental companies are driven primarily by the amount of money they make off of renting your email lists. However, good email management software also allows you to focus more attention on other areas of your business. For example, many email list rental companies work with professional marketers, who create email lists specifically for them. This allows you to focus your time and attention on growing and marketing your own products, while your rent payments are going to pay the company for the massive lists they have paid for. You can find some excellent email list management software for affordable prices and focus your time and attention on other aspects of your business.
Many people choose to rent an email list because they believe it is easier to manage than to build up and maintain their own. List rental companies only work with the people they are renting from, which makes it much easier to keep track of leads and follow up with customers. When building your own contact list, it is easy to lose touch with previous clients. Renting an email list allows you to easily monitor who is reading your content and how effective your marketing efforts are. You are also able to change the information being provided, which keeps your customers updated and helps to grow your business each and every day.
Good email list management software is designed so that you can easily change your email list. Most email list renting companies provide a wide variety of different options for managing your list. Some companies will offer a one-time fee that allows you to quickly move your email list to another provider. Other email list brokers charge monthly or annual fees that are very reasonable. The monthly or annual fees make it more affordable to manage your own email list without having to pay an arm and a leg.
If you are already involved in offline direct marketing, you know that it is not cheap to do so. However, there are still many companies out there who are willing to give you a great discount on your offline, direct marketing campaigns. FrescoData is much less expensive to rent your email lists than it is to purchase complete marketing packages that include paper, envelopes, marketing ads, and more. With offline direct marketing, you are literally paying someone else to do all of the work for you! Why pay an arm and a leg for a package when you can simply rent it and save yourself hundreds if not thousands of dollars? Your time is worth much more, too, so why spend it on unnecessary items when you can work smarter?
In order to determine whether or not email list rentals are right for you and your business, you will need to look at both the cost effectiveness and the effectiveness of the programs themselves. Before you sign up for any program, you will need to take the time to determine whether or not the program will provide you with the data cards you need and whether or not the program itself will be easy for you to work with. Not everyone has the same size keyboard and mouse, so if you are unsure about whether or not you will be able to easily use the data cards after the initial sign up, you might want to consider renting your email lists instead of purchasing them.
If you decide that email list rentals are right for your company, there are a few things that you can do to make sure that you get the best value from your rental services. First of all, you should only work with reputable email list providers that have a good reputation for helping their customers. Some of the best providers will offer discounts for repeat customers as well as will offer special deals to first time customers. Take the time to investigate these companies before signing up so that you will get the most for your money.